Tres Generaciones® Tequila is pleased to announce the Canadian launch of two of its iconic 100% blue agave expressions – Plata and Añejo. Established in 1973 to honour one hundred years of the Sauza family leading the tequila industry with their distillation mastery, Tres Generaciones honours the legacy of three trailblazing Dons, all of whom have contributed to tequila being the household spirit it is today.
Arriving in Canada just in time for summer, the two ultra-premium Tres Generaciones tequilas have been triple distilled to the highest standard, delivering the smooth and seamless taste for which the brand is renowned. The Plata expression is mild and velvety, with Añejo boasting a full-bodied and intricate tasting experience. Both marques amplify the tequila's signature notes of agave and toasted oak, making Tres Generaciones a bar cart must-have for tequila-loving Canadians.
The story of Tres Generaciones is one that celebrates determination, grit, and never giving up. Each of the brand’s ‘Three Dons’ - Don Cenobio, Don Eladio, and Don Francisco Javier - overcame adversity and blazed a trail of success that has stood the test of time. Their legacy lives on in every bottle of Tres Generaciones, which is distilled with the same passion and commitment to excellence that has defined the brand since its inception.
"We are thrilled to introduce Tres Generaciones’ elevated tequilas to the Canadian market," says Lisa Li, Senior Brand Manager for Tres Generaciones. "This tequila is a celebration of dedication and perseverance; Tres Generaciones is proud to champion those who consistently push forward, follow their passions, and Get Up Tres.”
Tres Generaciones was recently awarded a score of 91 for its Añejo expression at The 2023 Ultimate Spirits Challenge – recognizing the spirit’s tasting notes and commending it as excellent, great value, and noting that it is highly recommended.
Tres Generaciones Plata is available in 750mL bottles at a suggested retail price of $84.95 CAD and is available nationwide. Tres Generaciones Añejo will be available in early August in 750mL bottles at a suggested retail price of $101.95 CAD.
TASTING NOTES
Tres Generaciones Plata:
ABV - 40%
Colour – Brilliantly clear & colourless
Nose – Mild fleshy agave with hints of citrus and sweet floral notes
Palate – Initial spiciness, with toasted oak, on a background of herbs and fresh agave. Exceptionally well balanced with no bite or burn.
Finish – Lingering white pepper, finishing clean and cool
Tres Generaciones Añejo:
ABV - 40%
Colour – Pale Amber
Nose – Strong toasted oak with light cooked agave and a hint of caramel-vanilla
Palate – A full balanced blend that starts with a brown sugar sweetness and fades to soft oak and clean agave.
Finish – Warm, oaky finish
- 30 -
For interview requests, product information, and hi-res imagery, please contact:
Brenna Clarke – brenna@praxispr.ca; 647.929.7904
Natalie Abayof – nat@praxispr.ca; 905.699.6237
ABOUT TRES GENERACIONES
Tres Generaciones, a tequila rooted in the spirit of perseverance, is the culmination of three generations of dedication, wisdom, and skill in tequila-making. Created in 1973 to commemorate the Sauza family's commitment to their craft, Tres Generaciones honours the legacy of three trailblazing Dons - Don Cenobio Sauza, Don Eladio Sauza and Don Francisco Javier - each of whom overcame obstacles and persisted through adversity to leave a mark on the industry and create a celebrated tequila that has stood the test of time. Tres Generaciones offers three refined and distinct tequilas: clean and soft Plata, sweet and spicy Reposado, and rich, complex Añejo. Each tequila is triple distilled for smoothness, enhancing the agave's purest flavours, aromas, and nuances. For more information, please visit www.tresgeneraciones.com.
ABOUT BEAM SUNTORY
As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company’s brands, including the iconic Jim Beam® and Maker’s Mark® bourbon brands and Courvoisier® cognac, as well as world-renowned premium brands including Basil Hayden®, Knob Creek®, and Legent™ bourbon; Yamazaki®, Hakushu®, Hibiki® and Toki™ Japanese whisky; Teacher’s, Laphroaig® and Bowmore® Scotch whisky; Canadian Club® whisky; Hornitos® and Sauza® tequila; EFFEN®, Haku® and Pinnacle® vodka; Sipsmith® and Roku™ gin; and On The Rocks Premium Cocktails.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit, and vision of Growing for Good, which now includes its transformative sustainability strategy, Proof Positive. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.
DRINK RESPONSIBLY.
Tres Generaciones® Tequila, 40% Alc/Vol. © 2023 Sauza Tequila Import Company, Chicago, IL.
